MONET

Monet 2011 National and International Ad Campaign: As seen in Instyle and Lucky magazines. 
Art Direction and Design. Photographer: Brian Doben, Model: Cintia Dicker

Monet Summer 2011 Graphics: Used nationally and internationally in-store and online.  Art Direction, Styling and Design. Photographer: Brian Pineda, Re-toucher: Dan Staroff  

Monet Summer 2011 & Bridal International Mailer: UK, France and Spain. Art Direction and Design.

Monet Holiday 2011 Graphics: Used nationally and internationally in-store and online.  Art Direction, Styling and Design. Photographer: Brian Pineda, Re-toucher: Dan Staroff  

Monet Bridal 2011 Graphics: Used nationally and internationally in-store and online.  Art Direction, Styling and Design. Photographer: Brian Pineda, Re-toucher: Dan Staroff

Monet Holiday Packaging Program for Macy's & JCPenney:
Art direction and Design.

herta_monet_15

Design of brand e-blasts.

Built a 6' boat out of discarded cardboard for the showroom.

Design and art direction: Monet Brand Book

Re-created Claude Monet's paintings with up-cycled
beads and glass for Monet Jewelry showroom.

Created tissue paper wedding dress
for bridal launch tradeshow display.

Behind the scenes video of Herta art directing Monet photoshoot with photographer Brian Pineda.

Monet Holiday 2011 Graphics: Used nationally and internationally in-store and online.
Art Direction and Design. Re-toucher: Dan Staroff  

Monet Website: Art Direction and Design. 

Artwork created of vintage ads for Monet showroom