“Herta is an extremely talented, creative and committed professional. She perfectly captured our brand and brought our vision of user-centered toolkits to life. I appreciated Herta’s highly collaborative approach to working together, her ability to set and exceed a high standard for quality, and her focus on the ultimate user experience. Her work is beautiful and she is an absolute joy! I would recommend Herta to other organizations for their design needs and am looking forward to the next time we have the opportunity to work together!”

- Susan Colby,
Co-founder at Imagine Worldwide

"Herta has an amazing range of creativity. Not only is her work original and inspiriting, she always over delivers! She has an incredible ability to produce memorable, impactful images on the tightest budget. Her branding is second to none. I have worked with Herta for over 2 years and plan to continue this very positive working relationship. She has a wonderful, accommodating personality. She never says "no" and always finds a way to make the impossible possible. I would highly recommend Herta Silva for all your creative needs!"

- Tara Gallagher, 
Founder/President at CiCi Soleil Ltd.
 

"It is my pleasure to highly recommend Herta. We worked together, she as Associate Art Director and myself as Director of Marketing at Liz Claiborne Inc. (now called Fifth and Pacific). She was my partner in creating advertising and marketing campaigns and materials for three major brands: Liz Claiborne, Claiborne by John Bartlett and Monet brands. 

Herta is a creative professional who understands both the creative and business sides. Herta is super creative and imaginative and most importantly, she understands timelines, budgets and business strategies -- assets that are so valuable coming from a creative person. She has designed creative for seasonal advertising campaigns, in-store signage, brand books, press materials, showroom creative and gwp promotions. Herta would be a HUGE asset to any marketing team."

- Pam Casimiro-Kirkbride,
President & Founder
Triple Threat Media LLC | Blogger

"I had the honor of collaborating with Herta on several HR initiatives at Fifth & Pacific Corp (formerly Liz Claiborne Inc). Never have I worked with someone who can align creative expectations with business requirements and resource challeges like she can. She produces such amazing results with so little she leaves you wondering what's in her "secret sauce." She truly has a gifted eye, mind,and spirit. She designed and produced all types of collateral for me including video/flash teasers, brochures, signage, and a complete ceiling to floor room installation that transported everyone to a different place and mindset. If you're ready to transform how you feel, think, do business and your results, then run, don't walk, to Herta."

- Jill Melnyk, Senior Manager, Organizational Development at Wallenius Wilhelmsen Logistics

"Herta has been an invaluable partner to me in helping me drive my business and launch new ones. Herta is not only extremely talented and skilled but she also has and incredible understanding of business triggers and provides creative solutions to move a business forward. The scope of work she can provide is very broad and her professionalism and flexibility is second to none."

- Susan Balzan,
President Karl Lagerfeld Paris
at G-III Apparel

"I've worked with Herta for over 10 years. In my position it is rare to find someone who is as creative and knowledgeable as Herta but still keeps and eye on the reality of the situation. From design to fine art Herta offers all aspects that anyone could ask for in a Art Director or above. To say that Liz Claiborne and now under there new name Fifth & Pacific Companies Inc. has come to rely on Herta would just be stating the obvious. I highly recommend her to anyone interested in talent who knows how to channel it through the rigors of today's businesses climate."

- Jay Fink, 
VP PRODUCTION at WARREN PRINTING

"I have had the pleasure of knowing and working with Herta for ten years, first as a Production Artist, reporting to me, and eventually, as an Associate Art Director in the Creative Services department. Herta's immense innate talent and creativity are legend to everyone who has ever worked with her and seen the results of her ideas. I truly believe that she is either a genius or a magician or both. She is extremely attuned to client needs and industry trends and works well as a lead creative or as part of a team. She is resourceful, focused, self-reliant, intuitive, playful, and an original thinker. Despite the fact that Herta accomplishes so much more, with so little, so often, she never ceases to amaze. I am positive that the heights Herta will reach in her creative career are truly limitless."

Suzanne Martinez, 
Print | Art | Project Management

"I have worked with Herta a number of times on different print and web photography projects for various brands. On set she has a clear vision of what she wants and has always been extremely pleasant to work with."

- Brian Pineda, 
Owner, Brian Maranan Pineda Photography

"Herta is a Machine - A Force of Creativity to be reckoned with and I am lucky to have seen her career path turn into a tidal wave of success over the last 10 years. Herta is one of those unique creatives that will always come to the table with fresh, new, strategically on point ideas but is also highly organized as a manager of people and projects. Her greatest weakness is her strength - that she makes her self indispensable to any brand or team she works with-- Once they are exposed to her unique style and work ethic there is no match for Herta Silva."

- Margaux Caniato,
Principal/ Chief Brand Officer at VP+C

"Herta is one of the most creative people I know. She is capable of seeing the big picture and also creating from scratch the different components to make that big picture a reality. With a background in art, Herta has the ability to take her artistic brain and adapt it to any project, big or small, corporate or personal. She is someone you want on your team."

- Katie Dubow,
PR Account Manager

CENTRIC BRANDS • VICE PRESIDENT, CREATIVE ART DIRECTOR • JAN 2019 - PRESENT

• Creative lead to the in-house creative agency & photo studio serving over 40 cross-category brands, overseeing a multidisciplinary team of creatives.

• Drive concept development and execution across campaign, PDP, and e-commerce content via traditional photoshoots as well as AI; across apparel, accessories, and lifestyle categories.

• Manage the digital, graphic design, product identity, video, and digital marketing creative across web and social platforms.

• Collaborate with freelance producers, marketing leads, and cross-functional teams to deliver high-impact brand storytelling.

• Support corporate initiatives through executive pitch decks, business presentations, internal branding, and visual communications.

• Develop workflows, implement creative processes, and foster a collaborative, hands-on team culture.

• Co-Founder & Co-Chair of UNIDOS, a Latin & Caribbean ERG focused on fundraising and volunteer efforts.

• Founding contributor to Creators for a Cause, a charity-driven internal marketplace launched with handmade creatures from deadstock denim.

• Active volunteer for Centric Cares, supporting nonprofits like WHEDco, God’s Love We Deliver, FABSCRAP and other charities.
  
  GLOBAL BRANDS GROUP • ART DIRECTOR (Contractor) • JAN 2015 - SEPTEMBER 2018

• Led art direction in photoshoots and/or digital & print design for multiple brands, including Aquatalia, Copper Fit, and Kid’s brands such as UA, KHQ, THF Uniforms.

• Created campaign imagery, digital assets, packaging design, and marketing collateral to align with each brand’s visual identity.

• Worked across teams to unify brand creative and elevate storytelling across touchpoints.
  

• HERTAWORKS LLC • FOUNDER & CREATIVE DIRECTOR • JAN 2014 - PRESENT

• Run a multidisciplinary art and design studio offering art direction, branding, styling, and multimedia content creation.

• Produce custom work across illustration, textile art, photography, editorial design, and installations.
  

• KATE SPADE AND COMPANY • ART DIRECTOR • JAN 2013 - APRIL 2013

• Directed and designed corporate rebranding visuals as the company transitioned from Fifth & Pacific to Kate Spade & Company.

• Developed presentations, brand assets, and internal communications aligned with the new corporate identity.
  
  FIFTH & PACIFIC COMPANIES • CREATIVE DIRECTOR • JUL 2012 - JAN 2013

• Led creative initiatives for corporate, brand, and philanthropic communications.

• Provided creative direction across Kate Spade, Jack Spade, Lucky Brand, Juicy Couture, and Adlington Design Group.

• Designed marketing campaigns, showroom installations, and executive materials.
  
  LIZ CLAIBORNE INC • ART DIRECTOR • NOV 2009 - JUL 2012

• Art directed photoshoots and created graphic assets across digital and print, including lookbooks, press kits, packaging, and in-store marketing.

• Directed videos, developed showroom installations, and led animation projects.

• Brands supported included Liz Claiborne NY, Monet, Trifari, Kensie, and Olivia Stone.
  
  LIZ CLAIBORNE • PRODUCTION ARTIST, ASSET MANAGER, GRAPHIC DESIGNER • DEC 2003 - OCT 2009

• Managed production, mechanicals, and digital assets for over 40 brands.

• Designed collateral and maintained digital libraries for teams worldwide.

• Brands supported included Kate Spade, Mexx, Juicy Couture, Lucky Brand, DKNY Jeans, C&C California, and more.
  
  MENTOR COMMUNICATIONS GROUP • GRAPHIC DESIGNER, ANIMATOR, STORYBOARD ARTIST • JAN 2001 - FEB 2002

• Created animation, interface design, and marketing collateral for Fortune 500 clients including IBM, Microsoft, GE, and Verizon.

• Developed storyboards, characters, and Flash animations for interactive marketing pieces.
  
  MAXSTYLE.TV • WEB & MARKETING DIRECTOR • MAR 2002 - NOV 2003

• Directed digital strategy, content, and branding for an online artist community.

• Created promotional materials, HTML newsletters, and Flash animations for events and online campaigns.
  
  Fluent in Adobe CC Illustrator, Photoshop, Indesign, Animate, Premiere, Dreamweaver, Final Cut Pro, Google Sketch-UP and Microsoft Office. Also fluent in Portuguese, Spanish & English, ChatGPT